Greek localisation & transcreation lead
Localisation, transcreation and language ownership for beauty, fashion and consumer brands.
CRM · Product · Campaigns · Editorial
The difference
Translation moves words. Localisation makes a brand belong.
I work as an extension of global content teams, shaping Greek across channels rather than treating each asset as an isolated task.
Selected work
A snapshot of embedded and project-based localisation across fast-moving consumer brands.
Ongoing localisation and transcreation across CRM, product, paid media, editorial and partner communications, with one consistent Greek voice at every touchpoint.
Greek language ownership · tone of voice · terminology · transcreation · linguistic QA
Greek adaptation for product launches, cultural storytelling, press content and transactional journeys, balancing technical accuracy with a recognisable brand voice.
Transcreation · localisation · terminology research · final-language polish
Seasonal campaigns, e-commerce copy, product storytelling and boutique communications adapted for Greek readers without flattening the original creative direction.
Creative adaptation · copy refinement · fashion terminology · quality review
Client names are withheld to respect confidential and agency relationships.
What I do
Flexible support for launches, everyday content operations and long-term Greek language ownership.
A dependable Greek language partner for recurring product, CRM, content and campaign pipelines.
Creative adaptation that preserves the strategy and emotional effect, never the English-shaped sentence.
Tone of voice, terminology, linguistic QA and market guidance that keep Greek consistent at scale.
Human post-editing and copy polishing for natural, useful and unmistakably intentional Greek.
About
I'm Areti, a native Greek localisation and transcreation specialist working from English, French, Italian, German and Spanish into Greek.
My work sits where language, creative strategy and content operations meet. I understand the small choices that make Greek feel natural, and the larger systems that keep a brand coherent across hundreds of them.
I bring experience across beauty, fashion, lifestyle, product copy, CRM, editorial and B2B communications, alongside the stakeholder and workflow discipline needed for ongoing collaboration.
English, French, Italian, German & Spanish → Greek
Start a conversation
I'm open to recurring partnerships, fractional language-lead work and selected localisation projects.
aretigatsiou@hotmail.com